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WHAT kind of printer you should NEVER work with? These guys live in the 'dark' ages and will make your life miserable. (page 14) |
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THE 'rule-of-thumb' you MUST use when you are checking out a new supplier? Watch out for this when you visit a prospective printer or lettershop. (page 36) |
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#1 secret to a successful direct mail campaign? After 30 years in direct mail, it still amazes me that mailers haven't clued into this yet. (page 37) |
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WHAT is one of the most important design elements that an inexperienced designer can easily miss? Your postage costs can easily DOUBLE if you miss this. (page 43) |
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WHEN you should not use PDF art for your mail campaigns? It's not always as easy as just sending over a 'completed' piece of artwork. (page 7) |
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HOW many 'overs' you should supply to your lettershop for laser stock? Don't end up in the middle of squabble between your printer and your lettershop about how much was printed and delivered. (page 13) |
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HOW to reduce the cost of your personalization? Use a little-known technique to avoid the cost of digital colour imaging. (page 19) |
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WHAT is the ONLY type of perforation you should use on your laser stock? If you don't use this type of perforation, your stock will be completely unusable on the laser equipment. (page 24) |
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WHAT is the BEST way to avoid last-minute production problems? It's such a simple and easy thing to do, yet so many direct mailers don't do it. (page 28) |
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PLUS... a BIG bonus surprise! You DON'T want to miss this! |
